Creating More Value

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Final Campaign Update

When we began working on the sales building strategy, we thought it was important to disclose all activities and results as a way to demonstrate the effectiveness of the different sales building initiatives. Here is a quick summary. Digital Marketing…

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Case Study: Market Segmentation

Overview   The client had a broad portfolio of capital equipment healthcare products, maintenance agreements and financial service offerings. The products were designed for a continuum of variably sized customers in an array of different medical specialties. There were constant…

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You Are NOT Charging Enough

And your margins are too thin… How do I know this? 25 years of experience and sitting through many negotiations, I have seen that companies don’t charge enough. Why? Because they don’t really understand why their customers buy and they…

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