In mechanics, traction is the force that generates motion between an object and the surface it’s on, either through friction or shear force. The use of the word in business feels the same, doesn’t it? Many business owners start off only understanding the shear force...
When we began working on the sales building strategy, we thought it was important to disclose all activities and results as a way to demonstrate the effectiveness of the different sales building initiatives. Here is a quick summary. Digital Marketing As a reminder, we...
Overview The client had a broad portfolio of capital equipment healthcare products, maintenance agreements and financial service offerings. The products were designed for a continuum of variably sized customers in an array of different medical specialties. There were...
And your margins are too thin… How do I know this? 25 years of experience and sitting through many negotiations, I have seen that companies don’t charge enough. Why? Because they don’t really understand why their customers buy and they don’t really...
In mechanics, traction is the force that generates motion between an object and the surface it’s...
When we began working on the sales building strategy, we thought it was important to disclose all...
Overview The client had a broad portfolio of capital equipment healthcare products, maintenance...
And your margins are too thin… How do I know this? 25 years of experience and sitting through many...