Creating More Value Archives

By:garyfly
August 7, 2017
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https://www.performancecxo.com/wp-content/themes/blade/images/empty/thumbnail.jpg 150 150 garyfly garyfly https://secure.gravatar.com/avatar/02ce39804277ee36d0e191d72508eb8a?s=96&d=mm&r=g August 7, 2017 October 17, 2019

Final Campaign Update

When we began working on the sales building strategy, we thought it was important to disclose all activities and results as a way to demonstrate the effectiveness of the different sales building initiatives. Here is a quick summary. Digital Marketing…

By:Brent Barron
April 21, 2017
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https://www.performancecxo.com/wp-content/themes/blade/images/empty/thumbnail.jpg 150 150 Brent Barron Brent Barron https://secure.gravatar.com/avatar/036b11fe46241ab14bdebd7260a580de?s=96&d=mm&r=g April 21, 2017 October 17, 2019

Case Study: Market Segmentation

Overview The client had a broad portfolio of capital equipment healthcare products, maintenance agreements and financial service offerings. The products were designed for a continuum of variably sized customers in an array of different medical specialties. There were constant…

By:garyfly
January 19, 2017
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You Are NOT Charging Enough

And your margins are too thin… How do I know this? 25 years of experience and sitting through many negotiations, I have seen that companies don’t charge enough. Why? Because they don’t really understand why their customers buy and they…