The Dangers of Setting Unrealistic Growth Targets

I’ve been having lots of conversations with senior leaders lately discussing whether they have the right people on their team to hit their growth targets. This is an incredibly important topic (and something I’ll touch on in a moment), but before you analyze the...

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Case Study: Market Segmentation

Overview The client had a broad portfolio of capital equipment healthcare products, maintenance agreements and financial service offerings. The products were designed for a continuum of variably sized customers in an array of different medical specialties. There were...

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