The North Carolina Sales Institute™

Transforming Sales Strategy into Sustainable Growth

In today’s competitive marketplace, your sales team isn’t just a department—it’s the driving force behind your business success. Yet, too often, sales strategy is overlooked, misunderstood, or left to chance. The North Carolina Sales Institute™, in partnership with PerformanceCXO, empowers organizations to elevate their sales leadership, optimize performance, and drive profitable growth.

Introduction

A Proven Framework for Sales Excellence

The North Carolina Sales Institute™ provides a clear, actionable roadmap to align strategy, sales effort, and organizational goals. Backed by decades of real-world experience, our framework equips businesses with the tools, insights, and strategies to thrive in a customer-driven world.

KEY OUTCOMES

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Align sales strategy with business goals.
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Maximize profitability through clear resource allocation.
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Enhance sales leadership and team performance.
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Build a sustainable, customer-centric sales culture.

The Framework

The GST Roadmap: Goals, Strategies, and Tactics

Our curriculum is designed around a structured, results-driven approach that ensures your sales organization does the right things to achieve the right results.

Why It Matters

Opportunity Cost: Optimizing Sales Effort

Every resource spent—time, money, effort—has an opportunity cost. The most effective sales organizations are those that allocate resources strategically, focusing on profitability and high-impact activities.

Cost-to-Serve Analysis ensures you prioritize profitable customers.
Sales Capacity Planning aligns selling effort with results.
Performance Metrics & Reviews focus your team on quality, not just activity
At the North Carolina Sales Institute™, we help you move beyond outdated sales practices and build a strategy that drives growth, efficiency, and long-term success.

Backed by Expertise

Led by Sales Leaders with Proven Results

The North Carolina Sales Institute™ was co-founded by John Chapman, a seasoned sales leader with over 30 years of experience driving exponential growth in startups and global enterprises, including:

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Kennametal Inc. (15.62% CAGR revenue growth)
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Stanley Works and Coca-Cola
John is also the Director of the Twilley Academy of Sales Leadership and serves as an adjunct professor at East Carolina University. His leadership, combined with our expertise at PerformanceCXO, ensures you gain the insights and tools used by top-performing sales organizations.
Led by Sales Leaders with Proven Results

Ready to Elevate Your Sales Strategy?

Partner with the North Carolina Sales Institute™ and PerformanceCXO to build a roadmap for sustainable growth, optimized performance, and lasting results.